Corporate Publishing
for
Mazda Austria
I had the opportunity to work with Mazda Austria on a range of creative projects. Alongside developing advertising campaigns and guerrilla marketing for the Vienna Auto Show, I also led the complete redesign of their quarterly magazine. Published four times a year, the new design modernized the look and feel of the magazine, bringing it in line with Mazda’s new design language for theyr Products, the so called KODO-Design.
Corporate Publishing
Corporate publishing is the creation and distribution of branded content, such as magazines, aimed at engaging and informing a company's target audience while reinforcing its brand identity.
Art Direction
Art direction involves overseeing the visual elements of a project, ensuring consistency and creativity in design across various mediums. It guides the aesthetic choices, from color schemes to layouts, to effectively communicate a brand’s message and vision.
Art Direction, Advertising, Print, Magazines, Corporate Publishing