Art Direction
for
OMV
As Art Director for OMV’s gas station division, I worked on a variety of creative projects for the Austrian-based energy company. In addition to overseeing several advertising campaigns, I helped develop a new brand book for their gas stations and retail shops, ensuring a consistent and cohesive visual identity across all outlets.
Two television spots were produced to highlight the benefits of OMV's premium car fuel, crafted to effectively communicate its advantages to customers through engaging visuals and messaging.
I was also involved in redesigning the visual identity of OMV’s bonus club, which included updating the logo, membership card, and overall branding. This redesign was further promoted through a television spot to introduce the refreshed look to a wider audience.
Art Direction
Art direction involves overseeing the visual elements of a project, ensuring consistency and creativity in design across various mediums. It guides the aesthetic choices, from color schemes to layouts, to effectively communicate a brand’s message and vision.
Corporate Design, Typography, Editorial Design, TV Spot