Art Direction
for
Suzuki Austria
As Art Director, I led a variety of creative projects for Suzuki Austria, including the design and execution of advertising campaigns. One of my key responsibilities was overseeing the biannual publication of Suzuki's magazine, Way of Life, which allowed me to shape both its content and visual identity. Working closely with a copywriter, I developed engaging content while designing the magazine to reflect Suzuki’s dynamic brand. Along with handling the layout, I also supervised photo shoots and managed the pre-production process, overseeing the entire printing phase to ensure a smooth transition from concept to final product.
Corporate Publishing
Corporate publishing is the creation and distribution of branded content, such as magazines, aimed at engaging and informing a company's target audience while reinforcing its brand identity.
Art Direction
Art direction involves overseeing the visual elements of a project, ensuring consistency and creativity in design across various mediums. It guides the aesthetic choices, from color schemes to layouts, to effectively communicate a brand’s message and vision.
Art Direction, Advertising, Print, Magazines